because they consider you mere merchandise from which to extract the maximum profit, they turn you over and hang you on the belt by inserting one of your ankles into an iron shackle that hurts you. Your head is now down, and your ankle hurts because it is bearing the full weight of your body. If you are heavy, you will suffer tears and ruptures.
But worse than the pain is the fear you are experiencing.
The belt moves forward, and you see how the people ahead have their heads submerged in water or have an instrument placed on their head, after which they appear to be dead. As you get closer, your anxiety increases until it is your turn.
When they apply the electric shock to you, you will in fact still be alive. If you are lucky, it will stun you quickly, but if not, it will be painful. Afterward, if you are lucky, you will be unconscious and will stop suffering. But if the stunning fails, or if they do not administer it because they have decided to use your muscles as halal or kosher meat (or they will not actually do so but will claim they will as an excuse to cut slaughterhouse costs), you will remain conscious and will watch as they kill, one by one, everyone in front of you. When it is your turn, they will cut your neck and you will bleed out.

If you are pregnant, your child will remain alive inside you while you are already dead, until later someone opens your abdomen and removes your child, whom they will kill as well.
Not even at the end of your life does the meat and dairy industry that exploited you to extract the maximum possible profit from every part of your body show you the slightest consideration, no matter how sensitive and peaceful you may be.
It is an experience you would not wish on yourself or your loved ones, is it? So why do you inflict it on others?
Because that extremely unpleasant and degrading experience is what we inflict every year on more than 900 million sentient beings (more than 900 billion in a decade and 4.5 TRILLION, with a T over a 50-year period).

Click to watch the video
A humane death is a natural death or a painless euthanasia in the animal’s habitat, by applying an injection with a painless substance, without the other animals seeing that it is being killed and therefore fearing that it will be their turn as well.
What can an ethical and empathetic person do to put an end to these cruelties?:
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- Choose plant-based options in your diet.
- Vote for anti-cruelty political parties.
- Sign campaigns such as this one by Igualdad Animal.
- Share these kinds of messages.
- Persuade people around you.
- Donate money, both to the Institute of Wellbeing and to NGOs that are doing excellent animal advocacy work, such as Igualdad Animal or PETA.
- Become a volunteer.